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 Promotion planning

Product promotion involves raising customer awareness of a particular product, in order to generate sales and increase brand loyalty.

Manufacturers currently do not have required data to analyze selling trends of their products in different markets. This is because sales data is compartmentalized by different SC intermediaries and not passed up the supply chain for business reasons.

UPITag provides sales data based on geographical regions to enable manufacturers to determine the promotions needed in areas that are unable to sell as well as areas that are able to sell products. UPITag provides a 3-fold brochure for businesses to inform consumers regarding their Products. 50% of the brochure space will be available for businesses to introduce and promote their products.